Undergraduate Open Day Identity 2018.

Design theme created to present all open days for the college throughout 2018.

Based around the tagline - Be More U, this project focuses on creating a set of materials that look to present a sense of ‘moving forward’. Each set of open days were accompanied by a new central figure as well as a new colour however the layout and core design remained the same in order to maintain a consistent identity throughout the year and help increase brand awareness in the targeted areas. The posters seen below were placed around the college’s five campuses around London whilst double-sided leaflets were distributed in the surrounding areas. As well as this, different layouts had to be arranged in order for the design to translate over onto various social media platforms and the website.